Sub Urban - HIVE (2022)

From alt-pop visionary Sub Urban, with over 1 billion total streams across his catalogue and a #1 song at Alt Radio in "Cradles, " comes his forthcoming debut album, HIVE, the follow-up to his 2020 EP, ?Thrill Seeker. Sub Urban's fine-tuned his craft into a fresh and idiosyncratic musical concoction. "My sound has shifted and grown with me over the course of this past year and a half, " he says, "but to be honest, I feel like it's what I should have done immediately after 'Cradles. ' However, having taken all that time, I'm more certain in my sound than ever before. " With the anthemic "INFERNO" featuring Bella Poarch, to the enchanting "UH OH" featuring BENEE, HIVE confirms what we all knew - that Sub writes captivating, otherworldly music as a means of processing the turmoil of a tumultuous coming of age. Even with his grim aesthetic, this new era is fueled by the mania of creation-the exciting energy of ushering in a whole new world.